See What’s New with AI for Associationsbenel solutions will be exhibiting at ASAE MMC+Tech on May 28–29, 2026 in Washington, DC. The company returns after a multi-year pause to raise awareness about how AI-enabled AMS, CRM, system integration, and process automation can help associations and nonprofits improve member engagement and operational efficiency. Visit Booth #254.

Why benel is back at MMC+Tech

Each year benel evaluates conferences based on attendance, audience fit, and the opportunity to reach association decision-makers. “We’re excited to return to exhibiting at ASAE MMC+Tech after a few years away. Our decision to prioritize this show is strategic. Each year we evaluate conferences based on attendance, audience alignment, and the clear potential to engage association decision‑makers and practitioners. MMC+Tech brings the right mix of attendees who are actively investing in technology as well as member engagement and retention, making it an ideal forum to showcase practical AMS, CRM and AI solutions that drive member value and operational efficiency,” said El Mehdi Marhoum, President and CEO, benel solutions.

What benel will share

benel will focus on practical, outcome-driven guidance rather than product theatrics. Key focus areas include:

  • AI-enabled AMS and CRM: predictive analytics to identify at-risk members, prioritize outreach, and personalize engagement journeys.
  • Process automation: reducing manual, repetitive tasks to speed finance, membership, and event workflows.
  • System integration: connecting disparate tools to create a single, reliable data source for better reporting and faster decisions.

Why this matters to associations and nonprofits

Associations face pressure to modernize while controlling costs. AI and integration can unlock value in existing systems without wholesale replacements. By surfacing actionable insights and automating routine work, organizations can deliver more personalized member experiences, improve retention, and scale services more effectively.

<h2>Real-world value and next stepsbenel’s presence at the conference will highlight real use cases and implementation approaches that minimize disruption and maximize ROI. Attendees will learn how to evaluate AI pilots, measure outcomes, and prioritize integration projects that deliver the fastest impact.

About ASAE MMC+Tech

ASAE MMC+Tech is a leading event for association professionals focused on membership, marketing, communications, and technology. The conference convenes executives, technology providers, and practitioners to explore emerging tools and best practices for member engagement and organizational performance.

About benel solutions

benel solutions provides association-focused technology consulting, AMS and CRM implementation, system integration, and workflow automation. The firm helps associations and nonprofits adopt AI-enabled solutions and integrations that improve member experiences and operational outcomes.

Latest News