Clean data saves money on marketing efforts. Outdated materials result in wasted advertising, as expensive strategies may fall on deaf ears. Study respondents believed 27 percent of their revenue was wasted on incorrect or inaccurate data.
Clean & Accurate Records
Without correct and clean data, their efforts will struggle to find an appropriate audience. It’s crucial that these organizations practice regular data cleansing to ensure their contributor records are frequently updated with the right information for future outreach.
Donors who enjoy the individualized marketing they receive are more likely to donate and tell their friends and family to do the same. To combat the appearance of mass advertising, nonprofits and membership organizations should make elements, like proper casing, a priority.