benel Solutions developed the Association Evolve (#AssocEvolve) educational series to give back to the association community. The goal of the series is to create a pitch-free environment for association professionals to question, open up, and share information that is beneficial to the community.

Currently, each session fulfills the professional development requirements to earn or maintain credit toward the Certified Association Executive (CAE) credential. Geared specifically toward association staff professionals, each session covers a specific topic relevant to the association community presented by an experienced industry partner.

benel Solutions hosted its third #AssocEvolve session in June. Titled “Data Analytics: A Picture is Worth a Thousand Numbers” and presented by Debbie King, CEO of Association Analytics, she touched on three main areas: demystifying data and empowering staff to take action, five steps to getting started with data analytics, and understanding what’s new with Microsoft’s Power BI.

The five steps to tackling data analytics are scope, collect, clean, analyze, and act. Identifying where you can glean valuable data is important in order to begin collecting the information you want. Once gathered, you must make sure it is accurate and valuable. Eventually, you can study and “find the story in the data” – then use that to develop a more strategic plan for your organization.

The one-hour educational sessions typically begin at noon and last about an hour. Attendance is worth one CAE credit and lunch is provided. The courses are free to attend for association staff and are located at the benel Solutions office space in Tyson’s Corner.

The next session is in the works, so make sure to look out for the official invite or check for the next update.