benel Solutions hosted the fourth #AssocEvolve session of the year on September 22, 2017. “Unleash Your AMS Data” presented by Ron McGrath, CEO of HighRoad Solution, covered how to utilize your database to implement successful digital marketing campaigns.

After writing standard operating procedures, teaching staff why data integrity is key, and adding user defined fields to meet the needs of various supported business units, the result is a pristine database.

With a pristine database, an organization now has the gift that can keep on giving—using that pristine data to power digital marketing campaigns. Organizations can leverage their AMS data to power personalized, automated campaigns which end up easing the workload of staff, broadening the reach of the organization, and of course, increasing revenue.

benel Solutions developed the Association Evolve (#AssocEvolve) educational series to give back to the association community. The goal of the series is to create a pitch-free environment for association professionals to question, open up, and share information that is beneficial to the community.

Currently, each session fulfills the professional development requirements to earn or maintain credit toward the Certified Association Executive (CAE) credential. Geared specifically toward association staff professionals, each session covers a specific topic relevant to the association community presented by an experienced industry partner.

The one-hour educational sessions typically begin at noon and last about an hour. Attendance is worth one CAE credit and lunch is provided. The courses are free to attend for association staff and are located at the benel Solutions office space in Tyson’s Corner.
The next session is in the works, so make sure to look out for the official invite or check for the next update.