benel Solutions recently became a CAE Certified Provider and developed the Association Evolve (#AssocEvolve) educational series to give back to the association community. The goal of the series is to create a pitch-free environment for association professionals to question, open up, and share information that is beneficial to the community.

Currently, each session fulfills the professional development requirements to earn or maintain credit toward the Certified Association Executive (CAE) credential. Geared specifically toward association staff professionals, each session covers a specific topic relevant to the association community presented by an experienced industry partner.

The first session was hosted in April when David Jovel, Director of Integrations at Real Magnet, presented on “Preparing your AMS Platform for Marketing Automation”. The topic included insight on:

• Discovery and planning from AMS optimization and success measurements to system limitations and requirements
• Select and implement audience, segmentation, engagement scoring, and optimization
• Monitoring results, capturing engagement data metrics in AMS and dashboard development
• Adjustment based on results; escalating goals and trimming unusable items leveraging for greater value

The one-hour educational sessions typically begin at noon and last about an hour. Attendance is worth one CAE credit and lunch is provided. The courses are free to attend for association staff and are located at the benel Solutions office space in Tyson’s Corner.

The next session is in the works, so make sure to look out for the official invite or check for the next update.